Samsung Galaxy Unpacked 2025: AI Hype, High Prices & Foldable Confusion?

Samsung just wrapped up its latest Galaxy Unpacked event—and it had everything from flashy foldables to a whole lot of artificial intelligence buzz. But as always, there’s a twist. And not the kind you’d expect from a foldable phone.

Let’s start with the most eyebrow-raising moment—Samsung ditching its clever under-display pixel layer for the foldable’s inner camera. That technology made the camera almost invisible on previous models. Now? It’s back to a boring old punch-hole. You know, that little black dot in the middle of your screen. It’s like going from futuristic to flip phone era all over again.

Seriously, Samsung, if you’re going to make the camera obvious again, at least have fun with it. Bring back the corner notch. Go bold. Make it the “Dynamic Island” knockoff—but call it something cool like the Samsung Die-namic Island (get it? “Die” because, well… some say Samsung is killing innovation slowly).

And the AI? Samsung wouldn’t stop talking about it. The Galaxy AI features were center stage, so much so that even a Google rep showed up mid-event. No joke, a Google exec stepped in to showcase their collaboration on Gemini AI. Meanwhile, Apple is probably watching from the sidelines thinking, “At least they’re not stealing our talent this time.” Oh wait—Meta did. Looks like the AI talent game is anyone’s to win now.

But in the middle of all the tech glitz, Samsung also tried the whole emotional route. They rolled a feel-good clip about fishermen collecting plastic from the oceans. Beautiful message, right? Except… they forgot to tie it back to the brand. Was the video even shot on a Samsung phone? Did the fisherman’s name happen to be Sam? No answers, just confusion.

To top it off, those new “eco-friendly” phone cases? They scratch easily, attract dust, and frankly, make your phone look dirty straight out of the box. If this is sustainable design, customers might prefer a little less green and a little more polish.

And then there’s poor Bixby. Once the crown jewel of Samsung’s smart assistant lineup, now nowhere to be found. No mention, no cameo—just total silence. With Google Gemini stepping into the spotlight and Galaxy AI stealing the show, it feels like Bixby’s been ghosted by its own creators.

Oh, and let’s not forget the price. $2,000 for a foldable phone? That’s not futuristic—that’s financial pain. For that kind of money, you could buy two high-end monitor stands. Think about it. Two stands, no folding required.

So, what’s the takeaway from Samsung’s big show? Sure, they’ve got sleek hardware and a growing AI ecosystem. But between the high prices, inconsistent innovations, and forgotten features like Bixby, some users might be left wondering if the tech giant is more focused on headlines than real change.

Still thinking of buying a foldable? Maybe wait for the next wave—or at least a discount.