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How LinkedIn Reduced Latency with JSON


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Product for Engineers is a fantastic newsletter by PostHog that helps developers learn how to find product-market fit and build apps that users love.

A/B testing and experimentation are crucial for building a feature roadmap, improving conversion rates and accelerating growth. However, many engineers don’t understand the ins-and-outs of how to run these tests effectively (they just leave it to the data scientists).

To hone your product skills and read more articles like this, check out Product for Engineers below.

LinkedIn has over 900 million members in 200 countries. To serve this traffic, they use a microservices architecture with thousands of backend services. These microservices combine to tens of thousands of individual API endpoints across their system.

As you might imagine, this can lead to quite a few headaches if not managed properly.

To simplify the process of creating and interacting with these services, LinkedIn built (and open-sourced), a Java framework for writing RESTful clients and servers.

To create a web server with, all you have to do is define your data schema and write the business logic for how the data should be manipulated/sent with the different HTTP requests (GET, POST, etc.). will create Java classes that represent your data model with the appropriate getters, setters, etc. It will also use the code you wrote for handling the different HTTP endpoints and spin up a highly scalable web server.

For creating a client, handles things like

  • Service Discovery – Translates a URI to the proper address –

  • Type Safety – Uses the schema created when building the server to check types for requests/responses.

  • Load Balancing – Balancing request load between the different servers that are running a certain backend service.

  • Common Request Patterns – You can do things like make parallel Scatter-Gather requests, where you get data from all the nodes in a cluster.

To learn more about, you can check out the docs here.


Since it was created, has used JSON as the default serialization format for sending data between clients and servers.


  "id": 43234,

  "type": "post",

  "authors": [



JSON has tons of benefits

  • Human Readable – Makes it much easier to work with than looking at 08 96 01 (binary-encoded message). If something’s not working, you can just log the JSON message.

  • Broad Support – Every programming language has libraries for working with JSON. (I actually tried looking for a language that didn’t and couldn’t find one. Here’s a JSON library for Fortran.)

  • Flexible Schema – The format of your data doesn’t have to be defined in advance and you can dynamically add/remove fields as necessary. However, this flexibility can also be a downside since you don’t have type safety.

  • Huge amount of Tooling – There’s a huge amount of tooling developed for JSON like linters, formatters/beautifiers, logging infrastructure and more.

However, the downside that LinkedIn kept running into was with performance.

  • Increased Network Bandwidth Usage – plaintext is pretty verbose and this resulted in large payload sizes. The increased network bandwidth usage was hurting latency and placing excess load on LinkedIn’s backend.

  • Serialization and Deserialization Latency – Serializing and deserializing an object to JSON can be suboptimal due to how verbose the messages are. This is not an issue for the majority of applications, but at Linkedin’s volume it was becoming a problem.

To reduce network usage, engineers tried integrating compression algorithms like gzip to reduce payload size. However, this just made the serialization/deserialization latency worse.

Instead, LinkedIn looked at several formats as an alternative to JSON.

  • Protocol Buffers (Protobuf) – Protobuf is a widely used message-serialization format that encodes your message in binary. It’s very efficient, supported by a wide range of languages and also strongly typed (requires a predefined schema). We’ll talk more about this below.

  • Flatbuffers – A serialization format that was also open-sourced by Google. It’s similar to Protobuf but also offers “zero-copy deserialization”. This means that you don’t need to parse/unpack the message before you access data.

  • MessagePack – Another binary serialization format with wide language support. However, MessagePack doesn’t require a predefined schema so this can cause it to be less safe and less performant than Protobuf.

  • CBOR – A binary serialization format that was inspired by MessagePack. CBOR extends MessagePack and adds some features like distinguishing text strings from byte strings. Like MessagePack, it does not require a predefined schema.

And a couple other formats.

They ran some benchmarks and also looked at factors like language support, community and tooling. Based on their examination, they went with Protobuf.

Overview of Protobuf

Protocol Buffers (Protobuf) are a language-agnostic, binary serialization format created at Google in 2001. Google needed an efficient way for storing structured data to send across the network, store on disk, etc.

Protobuf is strongly typed. You start by defining how you want your data to be structured in a .proto file.

The proto file for serializing a user object might look like…

syntax = "proto3";

message Person {

  string name = 1;

  int32 id = 2;

  repeated string email = 3;


They support a huge variety of types including: bools, strings, arrays, maps, etc. You can also update your schema later without breaking deployed programs that were compiled against the older formats.

Once you define your schema in a .proto file, you use the protobuf compiler (protoc) to compile this to data access classes in your chosen language. You can use these classes to read/write protobuf messages.

Some of the benefits of Protobuf are

  • Smaller Payload – Encoding is much more efficient. If you have {“id”:59} in JSON, then this takes around 10 bytes assuming no whitespace and UTF-8 encoding. In protobuf, that message would be 0x08 0x3b (hexadecimal), and it would only take 2 bytes.

  • Fast Serialization/Deserialization – Because the payload is much more compact, serializing and deserializing it is also faster. Additionally, knowing what format to expect for each message allows for more optimizations when deserializing.

  • Type Safety – As we discussed, having a schema means that any deviations from this schema are caught at compile time. This leads to a better experience for users and (hopefully) fewer 3 am calls.

  • Language Support – There’s wide language support with tooling for Python, Java, Objective-C, C++, Kotlin, Dart, and more.


Using Protobuf resulted in an increase in throughput for response and request payloads. For large payloads, LinkedIn saw improvements in latency of up to 60%.

They didn’t see any statistically significant degradations when compared to JSON for any of their services.

Here’s the P99 latency comparison chart from benchmarking Protobuf against JSON for servers under heavy load.

For more details, read the full blog post here.

Many engineering roles today need developers to get involved in product decisions, talk to users and analyze usage data. Understanding how to do this well is hard.

Product for Engineers wrote a fantastic blog post delving into some of the mistakes devs make when they’re trying to make decisions based on analytics data.

Some of the mistakes include

  • Making it too Complicated – It’s easy to get overwhelmed by the huge swath of data tools. Instead, start small.  Pick a specific feature and track its usage with trends and retention. Use that to iterate. 

  • Not Using Session Replays – Session replays are a fantastic tool for uncovering bugs, unexpected behavior and UX issues. They have a very high information density and aren’t just for PMs or marketers.

  • Only focusing on the Numbers – relying on data alone is like tying one arm behind your back. You also need qualitative data like surveys and user interviews. Combining the two will help you build better products.

For the rest of the mistakes, check out Product for Engineers. It’s a fantastic newsletter by PostHog that helps developers learn how to build apps that users love.

To hone your product skills and read more articles like this, check out Product for Engineers below.

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